Baxter Health
Since 1963, it's been our mission to provide patients with care that's compassionate and comprehensive. It's time we did the same for our brand, and we are proud to introduce the new Baxter Health.
Change can be difficult, but legacy is forever. In this new era of compassionate care, we aim to define, refine and transform the Baxter that was into the Baxter we've always aspired to be, all while remaining the independent hospital we've always been.
Our pursuit of excellence presses onward. Our commitment to compassion remains at the heart of everything we do. We continue to care in ways that can't be quantified.
Because when it feels like home, it heals like home. We are Baxter Health. Care beyond measure.
Press Release
Click here to view the press release about the new Baxter Health brand.
Logos
For additional logo formats and usage guidelines, please email a request to marketing@baxterregional.org.Mission
Compassionate care beyond measure.
Purpose
To champion access to compassionate high-quality care by remaining independent, strategically comprehensive and community-focused.
Values
Make Every Interaction Meaningful
Act with a servant’s heart. Our culture is something that we grow
through action, not words. Let’s be intentional in our actions to
serve those around us. We make it a point to say hello, know patients
and colleagues by name, and ask how they’re doing. This is the Baxter
Difference.
Be Extraordinary Everyday
We’re always on the lookout for opportunities to be exceptionally
unique, authentic, and uncommon with our actions. When we engage, we engage
fully. When we act, we act with intention. Everything we do, we do wholeheartedly.
Our extraordinary efforts leave patients and families with memories they’ll
cherish forever.
Provide Service Beyond Measure
We use every moment as an opportunity to leave an indelible mark on our
patients and each other. It’s our promise to one another to faithfully
seek out new knowledge and perspectives that challenge our embedded views
on health and wellness. Only by embracing these experiences (and sometimes
setbacks), can we arrive at a deeper level of understanding, and more
informed relationships with our patients.
Comprehensive Care By Design
We aren’t just one hospital, but a family of interconnected healthcare
facilities and providers that offers head-to-toe compassionate care. For
every patient who walks through our doors, we have a doctor or specialist
who’s prepared to win trust, treat illness, and deliver them back
to ordinary life. Treatment could start here and now – or a few
counties over. At Baxter, where there’s a diagnosis, there’s
direction.
Treat Everyone Like Family
We are a huge part of the communities we serve, and likewise, they are
a huge part of us. Therefore, it’s critical that we remain community-minded
in all that we do. Whoever needs our care, be they a neighbor, old friend,
or someone just passing through town, let’s treat them like family.
Providing compassionate care that feels like home.
Always Take Ownership
While compassion and excellence are the heart and soul of our organization,
pride is the backbone. Every day, we live up to our Magnet status and
stellar reputation by putting the Baxter Difference into action. We lend
a hand when help is needed. We show leadership in times of uncertainty.
We make patients, colleagues, and communities better – simply by
being Baxter.
Independent With A Purpose
Because we’re independently operated, we are able to act quickly,
decisively, and in the best interest of our staff, patients, and surrounding
community. Less red tape. More open doors. No unnecessary corporate mandates.
Only compassionate care. Trust and transparency is simply how we operate.
In good faith, and for the greater good of our Baxter family.
Think As Many, Act As One
We share a common purpose: to significantly affect every life we touch
in a meaningful and positive way. Our ability to sustain this impact is
derived from our commitment to working in the same direction as one. Though
we’re each accountable for our own responsibilities, each of us
must recognize our role and reliance on each other in achieving operational
excellence. Through this interdependence, we’ll not only work harder,
but also work smarter.