Baxter Health Receives Diamond Award for Excellence in Social Media

Baxter Health is happy to announce that it has been awarded a Diamond Award in the Social Media category at the 2024 Arkansas Hospital Association (AHA) Annual Meeting. The award, presented during the awards lunch held on Thursday, October 31, in Little Rock, recognizes outstanding achievements in healthcare marketing and public relations across the state of Arkansas.

The Diamond Awards, co-sponsored by the Arkansas Society for Healthcare Marketing and Public Relations (ASHMPR), celebrate excellence in hospital public relations and marketing efforts. This year's competition featured 81 entries across four divisions based on hospital size and 10 distinct categories, highlighting the diverse and innovative approaches within healthcare communication.

“We are honored to receive this recognition from the Arkansas Hospital Association and ASHMPR,” said Tobias Pugsley, VP of Marketing & Communications. “Our team has worked diligently to leverage social media as a platform for recruiting by utilizing innovative social media strategies to attract the next generation of doctors, nurses, and staff.”

The award-winning content was filmed and produced by David Osswald, who perfectly captured what it's like to be a part of the Baxter Health Family and Work Where You Vacation in the beautiful Ozarks. The Baxter Health Marketing Department, as well as former Marketing Specialist, Kyle Bradshaw, assisted in the production. 

Baxter Health remains committed to continuous improvement in healthcare marketing and public relations. The organization looks forward to further enhancing its communication strategies to meet the evolving needs of the community it serves.

From left to right: Adrienne Koehn, Creative Coordinator; Tobias Pugsley, VP of Marketing & Communications; David Osswald, Videographer; Kinley Ludwig, Marketing Specialist.